Our approach.

Get grounded

in the truth.

Because we started as journalists, we believe this work begins with questions — not answers. We want a clear picture of where you stand among the audiences you seek.

Build

trust.

This process exposes gaps in alignment and organizational blindspots. We take care to foster the trust that allows for real talk — and real solutions.

Go from the

inside out.

We look at the act of branding not as invention, but as storytelling — turning the authentic story of your company outward in the most compelling way.

Work the head

and the heart.

Our visual designs and messaging recommendations have to succeed on two fronts: logically communicating the role and goals of the company AND emotionally engaging the audiences that matter.

Roll Call.

Kate Donaho

Director, Strategy and Content

Kate has a tenured career in advertising and marketing. Her focus is on finding the insights that fuel the work, and she’s been told she has “an awfully strong attachment to the truth.”

Jason Sugawa

Creative Director

Jason has been in advertising since childhood, literally — starting in his grandfather’s print supply shop. He’s a quick draw with great ideas (and dad jokes), always pushing the team to keep up.

Nicole Binnicker

Account Director

Nicole’s been keeping the creatives in line and the trains running on time since the start of her 20-year career. Nobody knows your business like Nicole.

Aspen Spraberry

Account Supervisor

Aspen’s known for both empathetic relationship building and tough project management. She is the biggest cheerleader for clients and fellow Honor Rollers.

Maggie Stephens

Copywriter

Maggie brings words and magic, establishing not just deep knowledge of our clients’ business, but deep relationships with their customers.

Katie Stuhldreher

Art Director

Katie’s great work is only matched by her incisive observations — you’ll always know what Katie thinks, and the creative we make is better for it.

Madison Gregory

Art Director

Madison is a clutch player, equally at home in the consumer and B2B realms. She meets each creative challenge with determination and aplomb.

Sally Lohr

Business Manager

Indispensable to the Honor Roll, Sally takes care of the details, from sending out the bills to handling benefits. Most importantly, she keeps track of all the birthdays.

Danny Stipp

Web Developer

Equal parts surgeon and firefighter, Danny builds, maintains, and troubleshoots our clients’ websites. It’s hard to see “under the hood” of Danny’s work, but we’ve heard it’s some of the cleanest code around.

Justin Hurst

Web Developer/Producer

Justin wears many hats around the Honor Roll, both coding and producing our interactive work. He never met a problem he wasn’t up for solving.